JAM’s style and funky bikes at 100% Design

A Big Cup
A Big Cup

As creative directors for this year’s 100% Design, it certainly felt like branding consultants extraordinaire JAM – http://www.jamdesign.co.uk/ – stamped their own style on the show and it all felt a bit less ‘corporate’. Their theme was Britishness, and there was most definitely a sense of fun to the event, and a far greater get yourself involved vibe.

Like the giant tea-cups – one of which I (wo)manhandled back on the Euston-Piccadilly, the have a go workshops – such as the Swarovski crystal make your own bracelet – which I did, and the architect led bike tours – which I sadly didn’t have the time or the legs for. Not that I have bad legs, you understand, they were just a wee bit tired from stomping across half of London.

So with all this going on, I thought I’d taken a wrong turn out of 100% Design when I found myself in a room surrounded by bike stands. You have to live with a bike obssessed man to appreciate why I rapidly turned on my heels and made to escape, but I mentally told myself off and decided to have a quick shufty.

The mini exhibition was succinctly described by an eloquent writer for the Icon Trail book as “a dynamic glimpse of different subcultures through bike design.” Indeed it was……

The team at Deco Spray create the entrance
The team at Deco Spray create the entrance

Graffiti artists www.decospray.com worked away on creating a unique entrance into the mini show. It changed and evolved as you watched.

IMG_1129_2
Rather stylish snakeskin clad number

Not a bike you'd get out in the rain...
Not a bike you'd get out in the rain...

JAM collaborated with Shop 14 and Alma leather to conjure up this dashing one off hand finished leather clad racer, as part of the development of a new range of leather goods for cyclists.

www.almahome.co.uk

From Bike to Boardroom, a Rapha and Timothy Everest collaboration to create the world's first bespoke three piece suit for the gentleman city cyclist
From Bike to Boardroom, a Rapha and Timothy Everest collaboration to create the world's first bespoke three piece suit for the gentleman city cyclist

“A suit at home both on the bike and in the boardroom” What a great line, and a dapper suit full of clever features like flaps and sleeves that button back, nanotechnology fabric and an ‘action back’ to help when you stretch forward and go into overdrive!

www.timothyeverest.co.uk

The Gocycle - the world's lightest production electric bicycle
The Gocycle - the world's lightest production electric bicycle

Never mind garlic bread, this is the future: on demand power, space efficient storage, clean line design and affordability at circa £1200. I could have done with one of these when trekking up Ladbroke Grove to The Dock….

www.gocycle.com

Lost Values Reflective Lace project - Winner Blueprint Best Use of Material
Lost Values Reflective Lace project - Winner Blueprint Best Use of Material

This was my favourite product in the room, and I must have impeccable taste (hehe) as Elena Corchero creative director at Lost Values won the Blueprint award for this lace fabric, a hybrid mix of craft and technology. I chatted with her, and she told me how she saw and loved the reflective fibre and wanted to do something with cycles, but wanted the end result to be feminine and delicate. She buys the fibre and weaves it into beautiful looking lace, which reflects back in cars’ headlights.

www.lostvalues.com

Fab isn't it!
Fab isn't it!
And finally, a bonkers person
And finally, a bonkers person.....

….merrily cycling away and chatting on his phone, harnessing for Magnificent Revolution all the power generated in their Resistance Unit. It can charge up a 12v battery for the energy to be used later. MR are a not-for-profit multi-discipline collective with a fascinating web-site, please check it out.

www.magnificentrevolution.org

I really enjoyed this room, and gave myself a mental slap round the head for that initial very bad habit we humans have of seeing something and poohpoohing it as ‘not me’. Entertaining, informative and a great detour into the future of the bicycle.

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