After hearing all the buzz on Twitter about US interiors store west elm, due to open in London in December, I thought I’d have a little pre-visit mooch around their site to find my must-sees before the grand opening. I liked it. Lots of beautiful imagery, stylish designs, some great higher ticket items as well as affordable bit & pieces.
These were my favourites, collated and curated in a blog post, but I’m sure the grand opening in December will mean many additions to the Moregeous shopping list.
Also in Twitter yesterday was a link to a blog post written by west elm themselves entitled We Love Authenticity, distancing themselves from a previously worked with designer/company after it was discovered there had been some copying going on. Good call, I thought, money where their mouth is. It’s very hard and not entirely desirable to cut out these larger stores when interior design shopping, whatever your position on supporting indies, so I guess it’s good to see some collaboration, support and progress coming through from the multi-nationals.