Floral artistry is a career with two sides. One is impossibly, gloriously glamorous, filled with exotic blooms, thrilling commissions and fashionistas. The other is the crack of dawn starts to ensure the best buds, the late nights prepping for big events and the eternal search for new creative directions. Manchester based floral designer David Jayet-Laraffe started his career re-using the fading flowers from the bar where he once worked and now combines art, fashion and design to create incredible displays for brands such as Chanel, Cartier and Harvey Nichols.
I chat to David in this second of the #OnTheSofa podcast series about how he first got started – cheekily asking the Jane Packer in Selfridges concession if he could work for them – and also getting advice for those considering a career in the industry. He’s a dream to ‘interview’: open, self deprecating and thoroughly engaging.
I adore my own garden here at Moregeous HQ and find myself in awe of the incredibly creative way David and his team re-imagine what’s possible with flowers and greenery.
As well as engaging his skills as a floral artists for events and weddings, Frog Flowers runs regular flower school workshops in the Northern Quarter. The hen party ones are super popular, what a lovely thing to do instead of waving willies around. Though maybe they’re hidden in the bouquets eh, who knows 😉
Just as an interior designer should be, I’m also rather enamoured with David’s botanical wallpaper “Tetes D’artichaut”, designed in collaboration with my pals at Woodchip & Magnolia. Seriously, some people are just *too* talented for their own good;-)
As you can see below, podcast recording is a very chilled affair. David had cycle over to Media City in the sun and we just had a really lovely natter.
It’s little wonder to me after speaking to David for even this short time why people trust him to create things of beauty for very special occasions. Fabulous to be able to delve into the world of this very talented Manchester creative – I hope you enjoy the chat too x