Design: 100% Design Official post show report – with my comments in red ;-)

100% Design London 27 October 2009

100% Design London delivered one of its most successful shows to date with over 26,549 visitors (plus 2,475 public visitors) coming through the doors of Earls Court; an increase of 1.5% from last year. Celebrating its fifteenth birthday proved the show was bang on trend with a mix of contemporary interior furniture, accessories and lighting and the addition of experiential features made the show a hot-bed of interaction (these were a real plus to the 2009 show, totally different vibe to previous years, much more fun and interactive).

With 410 exhibitors launching products, often for the first time and from four corners of the globe, 100% Design was also the hub to do business in during its frenetic four days. Inbound missions supported by the UKT&I to help promote and deliver contracts to UK designers were held in the business support area – The Elevator Lounge.

Visitors included architects, interior designers, specifiers and retailers who were astounded at the rich mix of design from around the world. Some of the UKʼs leading architectural practices visited the show, with representatives from Rogers, Stirk, Harbour + Partners; Amanda Levete Architects; RMJM and Aedas, the show also had very strong support from leading interior design practices such as Imagination, United Designers and Conran. Retail visitors included buyers from Habitat, Heals, Liberty and Selfridges amongst many others.

International pavilions and individual designers had huge success reporting record enquiries too. From the emerging design markets of Korea, Bulgaria, Brazil, Chile, Slovenia and the Czech Republic to the more established design territories of Norway, Italy, Spain, Japan, France and Belgium; innovation, quality and authenticity were in abundance. (The cheap pound meant a plethora of international exhibitors,  especially noticeable from the Far East, some really exciting designers like the amazing Designersblock stand)

In the run up to the show 100% Design London launched its hotly awaited blog, DESPOKE, a platform for design networking, news and gossip. It is already establishing itself as a finger on the pulse and will act as a year round design news channel for 100% Design London. Great blog, check it out.

“As always, I enjoyed the variety of work from young studios and companies. I visit the show to see young talent and established companies, and it’s an annual place of contact. We found some products that were of interest and will follow up on these.” Theo Williams, Creative Director, Habitat. Thank god, Habitat, cause some of your stuff is getting really boring….

JAM, 100% Designʼs Creative Directors, produced an environment that was innovative, inspiring and interactive – a showcase for the interior world. From its grand boulevards of creativity to its tacit theme of Britishness, the show buzzed uncontrollably with the whirr of activity, workshops and even bike wheels –

“We didnʼt know what to expect, but it has been really busy –There have been a lot of architects, interior designers and retail buyers – like Liberty and Fenwick.” First time exhibitor, wallpaper designer Emily Dupen-Hopkins, Dupenny.

With exhibitors as diverse as Pinch Design, Roca and Deadgood, the show felt fresh and new, with designers taking time to invest in exciting stand design, product launches and competitions. The show was clearly the destination for designers with everyone from Arik Levy, Tom Dixon Didn’t he have his hands full at The Dock?!, John Pawson well known for his love of bits n pieces 😉 , design guru Ilse Crawford, German manufacturer Philipp Thonet to Nipa Doshi,

Doshi Levien and David Fisher, Seymour Powell participating in the showʼs extensive activities.

“100% Design was a fantastic platform for us to meet and talk to architects and designers about their current and future projects and we were delighted with how busy it was at the show and on our stand.” Beckie Norris, Perspex.

The 14th Blueprint Awards facilitated by editor Vicky Richardson, highlighted the diversity of the showʼs exhibitors. The four Gold Winners included –Benjamin Hubert for his extraordinary glass Labware products manufactured by Authentics – their quality and originality took the judges by storm; The RCA for their interactive sound installation demonstrating extreme innovation in exhibition design; Elena Corchero for her fashionable yet practical Reflective Lace How lovely was she? – see her work at above bike post and emerging design star Studio Il Gu Cha for the super simple and highly effective R1 Radio.

Colour, Design and Creativity seminars were curated by Mix magazine, and its parent company Global Colour Research™. A series of seminars and workshops using themes of trends for colours and interiors played to packed houses during the show. Renowned speakers from Swarovski Fun seminar in which I made myself a bracelet and the guy from Swarovski said Nice Design! , NCS and Patrick Blanc demonstrated the power of design in all its forms.

According to Peter Massey, Director, 100% Design London “We created an exciting and original design trade fair under the most challenging circumstances, it is testament to the industry that even in hard times business can be done and it will continue to do so for genuine design innovators.” Very busy chap dashing about everywhere, gave me a big smile (but no reward) when I found and returned the notepad he’d misplaced. I opened it to find out whose it was and thought, I know that name, hmmm Peter Massey hmmmm…. dawned on me after 15mins or so, dopey cow!

Notes to Editors:

Blog 100% Design London

100% Design London officially audits its figures through the Audit Bureau of Circulation – the

Industryʼs pre-eminent body.

100% Design London 23 – 26 September 2010

100% Design Shanghai 15-17 October 2009

100% Design Tokyo 30 October-3 November 2009

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